September 24 – 27, 2018  |  Madison, Wisconsin

For the first time ever, we are opening our Annual Conference to an even broader audience within the building products industry. Experience the 2018 conference from the comfort and unique ambiance of the Overture Center for the Arts! Soak in all the charm and innovation that downtown Madison has to offer.




What past attendees had to say

“It was great to get to talk to the other Paradigm customers.”

“Learned a lot of new, useful stuff from the presenters and through networking with other users.”

“Honestly, it was a great event. I think even if you didn’t improve it. it would be great next year too. Congrats to all of WTS and thanks again for the hospitality.”

“Thank you for the invitation. One of the better conferences I’ve been to.”

Learn More

Why “Forward”?
Not only a nod to the Wisconsin state motto, this year’s theme is focused on our forward-thinking conference attendees, valuable content on new technologies and successful business practices, and of course, some of the exciting new products and enhancements we’ll be unveiling.

Who Is Invited?
Everyone (and from everywhere!)


What Should I Expect?
For the first time ever, all are invited to participate in what has historically been a manufacturer-only event. Topics will range from Selling to Consumers to Housing Market Overviews for the US & Europe to Valuing Your Customers, plus so much more!




How Do I Attend?

Simply fill out the information below and we’ll reach out with a link to our registration site within one business day.
For questions, contact us at






Overture Center for the Arts, State Street, Madison, WI, USA



More About WTS Paradigm

WTS Paradigm is transforming the way building products are sold across the world. With over 175 clients and 50,000 end users, our software platform is used across multiple channels including manufacturers, dealers, resellers, lumberyards, distributors, builders and contractors. Our clients range from mid-sized manufacturers of building products to some of the biggest names in home improvement retail. Our platform allows our clients to use one product catalog for all selling channels, resulting in time and money savings. We strive to remain the largest supplier of technology in our market and to keep our focus on the building products industry. Learn More

May 23rd, 2018

WTS Paradigm is Thinking FORWARD

University of Wisconsin legend, Coach Barry Alvarez announced as keynote speaker

The Wisconsin-native software company has an action packed four-day schedule of events for its

Read More